How you implement your e-commerce strategies is crucial if you want to develop a successful and lucrative online business that will develop sales growth and increased profit yields. With proper planning in the initial stages, you can rest assured that your e-commerce implementation will be based on a solid foundation that will enjoy success. Here are some tips to help you avoid some of the most common pitfalls.
Use a Search Engine Optimization (SEO) Specialist
You may think that you can rely on your web development team to optimize your website. They may claim that they can integrate your inventory to give you the best performance in search engine results. This is not always the case, and this is because web developers specialize in web development. An SEO specialist can help you with some necessary specifics, such as:
Conducting specific areas of market research
Analyzing competitors’ strengths and weaknesses
Developing strategies for market penetration
Developing link strategies
Understand the Online Market
This is not rocket science; all it takes is a little time to do some basic market research. It’s important that you know who your key competitors are and how they use technology for their own e-commerce strategies. This will help you build a more solid foundation for your company and also to assess if your budget is sufficient to compete with them on their level. To help you analyze the key players, take a look at these aspects of their websites:
Their Google page rank – remember, the top page ranking is 10, though few of even the most popular websites get there.
Back link profiles – the number of links leading back to the website.
Quantity of Keywords – what percentage of high or low volume keyword phrases they use.
Develop Quality Content to Drive Traffic
If you don’t have the time or skills to create quality content yourself, budget for someone else to do it for you. Content does matter; not just the SEO, but that it’s a suitable length for a website, and most of all that it is something visitors to your site want to read. It is important that pages detailing your applications have concise and accurate descriptions that are also attractive enough to help sell the products. You will need to use short and long descriptions, as well as meta-descriptions to make the most of search engine results.
Writing descriptions of hundreds of different devices, many of which may be similar, is not easy task, especially if you want your products to stand out. Don’t be tempted to rely on the manufacturers’ description, or you will just be gumming up your site with the exact same product descriptions as hundreds of other websites, and that will get you nowhere fast.
A skilled copywriter will be able to put a creative spin on any product description without merely duplicating the obvious facts. It is definitely worth making room in the company budget for.
Develop a Great User Experience (UX)
If visitors to your site find it difficult to navigate, can’t find what they’re looking for or have difficulty checking out, one of two things will tend to happen; they will either struggle through and make their purchase but never return, or give up before making a purchase. This is why it is important to ensure that the UX of your e-commerce site facilitates your customer’s needs as much as possible. Pay particular attention to:
Ease of use
The performance of the site
Another good rule of thumb is to allow your customers space to leave feedback. Your business will not grow if you don’t understand your customer’s needs and wishes. Feedback is a great way to get free suggestions on how to improve your service, from the people who matter most.